Uganda markets its self to Germany on Monday in a meeting with Marasa Africa and Uganda Tourism Board hosted a group of German journalists from leading media agencies at a dinner in Entebbe. Corne Schalkwyk from Marasa said the initiative was part of efforts to ensure the industry gets the right professional people to explain Uganda to high end markets like Germany.
Germany is currently the most stable economic state in the Eurozone and has been helping to bail out several countries that have faced the economic meltdown of the past four years.
“There is a whole economy that will be evolved once this is developed,” noted Schalkwyk. UTB is looking to the promise of the sh5b from government to step up its marketing efforts. Hanna Kleber, chief executive of KPRN, a German destination marketing firm that brought the group of German journalists explained that using specialized marketing teams help build trusts and then professionally link up tour operators with their counter parts from the other potential markets.
“Germans have a lot of money and they are prepared to spend on holiday,” noted Kleber. Most of the German journalists who traversed the country in a seven day safari mostly to Queen Elizabeth and to Bwindi impenetrable forest for gorilla tracking were mesmerized about the freshness and unique attributes of Uganda.
“I have travelled around the world, I have been to Africa and many places but I have never seen lions lying around on a tree,” said Klebber of the tree climbing lions found only in Uganda. But Klebber stressed that for the country to actualize this uniqueness, a more consistent push must be put into focused marketing.
Before coming to Uganda, some of the journalists carried with them the old myths about Uganda mostly associated with the Idi Amin era. But they said they were blown off by the country of which they only saw one region (western).